If your marketing budget is limited, hire limited. Bonus2 ? You will have won a genuine admirer, and word travels fast. Bonus1? Your next goal becomes clear: Evolving quickly to match – or surpass - that level. If you are not the best person for the job, be bold enough to suggest a peer or competitor who is. Companies that have managed to put a ‘ding’ in the universe – be it Apple, Tesla or IKEA - didn’t do it by following weekly analytics reports.īe selfless. If and when you partner with a content or marketing agency / freelancer, give them a reasonably free hand - don’t micromanage. That doesn’t mean you go 100X 'IN' - nobody has the time or resources for that. ![]() Seek ideas from your clients, fleets-on-street, drivers.Ĭorona has pushed nearly everyone onto the digital universe. With the right culture, you can turn EVERYONE into a go-to-market strategist, sales rockstar and brand champion. Marketing isn’t the job of your marketing team alone. Accommodate this in your hiring strategy. Sadly, the market these days is skewed towards skills (which is great) more than understanding and perspective (which isn’t). A zero-cost tweak to your emailer subject-line, CTA or social media creative can help you achieve your targets - a thousand dollar strategy or hiring reboot may not be necessary.ĭesign Thinking isn't a combination of Design and Thinking. The biggest ideas can lie in the smallest things. Yes, that means Feedback and Reviews are the real stars of your show. Invite your customer inside your boardroom and co-create the product experience. You stay true to your focus, that’s about all. You don’t create the Brand Value Proposition: Your fans do. There is, in fact, no other viable long term growth strategy. No matter how small you are, branding IS for you. ![]() It will also remind you that your customers don’t buy your product or service – they ‘buy into’ your attitude and dream. It is a different animal that lives in a different habitat and needs to be tamed differently.ĭigital and content marketing will remind you from time to time that 'You Don’t Sell, Your Customers Buy.' Digital marketing is not marketing that's shifted to a digital platform (although core truths are similar across both).
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